The flexibility of CROSS means that it can benefit your business across a wide range of use cases. Thanks to the unified view of all data, it delivers multiple benefits. These increase ROI and deliver lasting-value.
The insights delivered enable operators, carriers and service providers to accelerate service lifecycle and provide rich modelling capabilities to boost assurance and provisioning, helping to boost the bottom line.
Revenue Assurance is an essential activity that can improve revenue, profits, cash flows for telecoms operators, carriers and service providers. Data quality is fundamental to this process. Without access to consistent, high-quality data from all logical, physical, virtual and service assets, Revenue Assurance teams cannot deliver the desired results.
CROSS provides the insights and data integrity necessary to support continuous Revenue Assurance programs, aligned with eTOM best practice. It allows teams to identify services and the leased or directly owned assets involved in their delivery, helping to identify boost KPIs, while protecting against revenue leakage.
Service Assurance is a broad category of activities that are essential for the delivery of pre-determined service quality to achieve the optimal subscriber experience. CROSS offers reporting capabilities that allow you to identify common points of failure and to perform accurate service impact analysis. It helps you to deliver the right levels of performance to the right customers and to minimize disruption from service down-time.
CROSS accelerates problem resolution and the restoration of impaired or disrupted services. Proactive alarms, based on Service Impact Analysis, can be created on detection of network service events, allowing customers to be notified via ticketing systems and CRM integration before they are affected, and when the event has been resolved. Reactive actions, based on Root Cause Analysis, can also be taken to schedule maintenance on affected assets. Customer complaints can also be registered and then translated into service alarms that can be correlated with the relevant resources in the inventory.
Network operators need to be able to rapidly identify and isolate the root cause of any network-affecting issue. While many factors may be involved in a problem, finding the specific issue that will prevent its recurrence is critical to maintaining service availability and customer satisfaction. Root Case Analysis (RCA) is a key function for assuring network operations and must be effectively coordinated across systems and alarms.
CROSS provides instant identification of the Root Cause of hundreds of alarms that can result from network issues. It creates a list of affected services, the customers concerned and the physical location of each, allowing full Service Impact Analysis (SIA) to be carried out. Alarms can be correlated by type, importance and time, with full integration with external network monitoring systems. RCA can also be requested automatically through work orders from external platforms and is crucial for reactive Service Assurance.
When network issues occur or when maintenance needs to be scheduled, the impact of such service disruptions needs to be properly understood. Which customers are affected, which resources are involved and where? Service Impact Analysis (SIA) is essential to understanding the consequences of unexpected or planned events.
CROSS offers rich SIA capabilities, which enable you to understand the business impact of any service issue. It allows you to prioritize repairs, schedule relevant customer notifications and service updates, so your customers stay informed, and to more effectively manage SLAs with suppliers and customers. The insights delivered enable proactive Service Assurance, reduce costs and lead to enhanced operational efficiency and effectiveness.
Delivering communications services involves a complex supply chain of related activities, many of which are interdependent. Services are assembled from resources and assets and composed in the right order, to ensure successful and timely delivery to customers. Service Fulfillment is the essential set of activities which enables providers to deliver communications services to their customers and partners.
Successful service delivery and fulfilment depends on a deep understanding of available logical, physical, virtual and service assets. To achieve this, accurate, transparent data is also required. CROSS provides the absolute clarity of your assets and resources you need to rapidly and easily deliver new services. It provides rapid automated responses to enquiries about service availability and calculates costs, so that business value can be accounted for. CROSS shows you which services can be delivered and the resources they require.
Selling new services and maintaining existing ones demands access to the right capacity levels. Your sales team needs to know that it can deliver the services and service extensions that customers and wholesale partners need. Capacity Management is an ongoing task that is critical to the operation of your business, allowing current and future resource availability to be checked for effective planning and agile delivery.
CROSS enables effective, dynamic Capacity Management by checking the availability of resources that are required for specific service demands, both current and future. The comprehensive inventory allows you to easily verify if the right resources are available and where they are, so that you can deliver new offers, increase supply to existing customers, evaluate profitability and efficiently run your network, avoiding over- and under-utilization.
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